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About Gigatron

About Gigatron

Since it was founded in 2003, Gigatron has been one of the leading IT companies on the Serbian market. From a small shop on Banovo brdo, the company has grown into one of the most prestigious chains of retail stores in Serbia, with a comprehensive range of IT devices, consumer electronics and home appliances.

During the last decade, Gigatron has managed to position itself as a company that is among the first to present retail outlets resembling the prestigious shops in the west, offering wide range of products, defining advanced forms of communication with customers and launching online shopping. The company currently has over 750 employees.

Company profile


The vision of Gigatron is to provide the highest level of services in the local market through innovation and constant product range widening. The vision will be fulfilled in cooperation with its partners, who share the same values.


Gigatron has been recognized on the market as a company that promotes the use and development of new technologies, educating the customer to expect and want the best value for money, especially paying attention that such purchase has its value in the future as well.

Business operations

Business operations

Cooperation with partners

Cooperation with vendors, world’s largest IT, consumer electronics and home appliances companies and renowned distributors on the Serbian market.

The list of the most important partners includes:

HP, Lenovo, Dell, Microsoft, Huawei, HTC, Philips, Sony, Sennheiser, Panasonic, Miele, Liebherr, Beko, Gorenje, Acer, Samsung, LG, Toshiba, Bosch, Candy, Indesit, Canon, GoPro, Logitech, Kingston, Nikon, Canon, JBL, Bose,Kitchenaid, itd.

Cooperation with partners

World’s largest IT, consumer electronics and home appliances companies have recognized Gigatron as one of their most important partners, not only in the Serbian market, but region as well. This is evidenced by the retail concept of brand stores, which is unique in the region, and which is offered to Gigatron.

  • HP Store as a separate part of Gigatron store at Ušće Shopping Centre

Partner Benefits

Gigatron promotes the products of its partners through their own promotional channels, but also through the popular media in Serbia:

  • Social media - Facebook, Instagram and YouTube
  • Advertising on
  • Gigatron editions – catalogue, insertions and Newsletter
  • Special promotions in the stores
  • Advertising channels – ads, banners, billboards, megaboards, flayers, radio, TV etc.
  • Cooperation with celebrities to promote its own brand, as well as by organizing campaigns for the business partners
Business with customers

Business with customers

Offering partners products to customer through retail stores which are located at the most prominent locations in the towns across Serbia, including largest shopping malls.

Programs and benefits for customers

Special discount offer:

  • Daily offer
  • Weekly offer
  • Shock prices
  • Sales
  • Payment benefits and offering loans in cooperation with the leading banks on the Serbian market
  • Gigatron points and Loyality card „Baš Tvoja Gigatron kartica“
  • Special offers through partnerships with various companies on the Serbian market

Retail Network

Gigatron retail chain covers 28 towns across Serbia. Apart from this, Gigatron has its Call Center which is available to all potential customers.


E-commerce leader

Gigatron is one of the pioneers of online sales in Serbia. With a continuous increase in audience and almost two million visits per month and over eight million page views, Gigatron online store is the leader in e-commerce. By implementing the most modern software and hardware solutions for online payment, we have provided a simple and completely secure way of online shopping with continuous improvement. Gigatron is e-Trustmark certified, a mark of credibility in e-commerce.

Nagrade i priznanja

Product Range

Product range includes following categories:

  • Laptops
  • PCs and components
  • PC equipment
  • TV, audio, home entertainment products
  • Cameras and camcorders
  • Electronic devices
  • Home appliances
  • Mobile phones
  • Tablets
  • Sports and recreation
  • Office & School equipment and supplies
  • Music instruments and equipment
  • Sports and recreation
  • Tools and garden equipment
  • Toys, children's and school equipment
Prizes and awards

Prizes and awards

  • Project the 100 Greatest in Serbia 2019
  • Marshall authorized retailer selective distribution system 2019
  • Bosch Power & Hand Tools - Authorized distributor for territory of Serbia 2019
  • Intel Technology Provider Platinum 2018 – Retailer Specialist.
  • Dell EMC Retailer of the year 2017.
  • Intel Tehnology Provider Platinum 2017.
  • Winner of the award Top Serbian Brands - in the category "Corporate Brand - IT industry and digital technology 2016."
  • Microsoft Software 2016 certificate for the largest contribution to the promotion of legal Microsoft software.
  • Special Microsoft certificate for the largest contribution to the promotion of legal Microsoft software.
  • Dell Registered Partner 2016.
  • E-trustmark 2016, certificate for the achieved high standards in e-commerce, awarded by the Development of electronic commerce, in cooperation with the Ministry of Trade, Tourism and Telecommunications and the Ministry of Economy of the Republic of Serbia.
  • Certificate Corporate Superbrands 2015-2016 in the category Information and communication technologies.
  • Winner of the award Top Serbian Brands 2014 in the category "Corporate Brand - IT industry and digital technology." This prestigious award is given in cooperation with the Chamber of Commerce of Serbia and SIEPA, Agency for Foreign Investments and Export Promotion of the Republic of Serbia, based on the votes of the citizens of Serbia.
  • Canon Accredited Retail Partner 2012.
  • TP-Link Authorized Diller 2012.
  • Lenovo Premium Business Partner 2012.
  • MSI Valuable Partner 2011.
  • Asus Gold Partner 2011.
  • Microsoft Partner Program 2008/2009.
  • Microsoft Certified Partner 2009/2010.
  • Microsoft Partner Program 2008/2009.
  • FotoMicrosoft Gold Certified Partner 2008/2009.
  • Microsoft Gold Certified Partner 2007/2008.
Nagrade i priznanja

Corporate Social Responsibility

As a local company, Gigatron is dedicated to the Serbian market and invests heavily in corporate social responsibility through:


  • 50% of income for each Gigatron plastic bag bought in our stores, goes to the Nurdor organization, the National Association of Parents of Children with Cancer
  • Donation of PCs to those who saved people affected by the floods in Serbia in 2014, done in cooperation with Radio S (Project called “Serbian heroes”)
  • Donation of the PCs to the elementary school “Novi Beograd”, the school for the children with special needs
  • Project „Kuća od srca“ – PCs for socially disadvantaged families
  • Tablets donation to the Novak Djokovic Foundation for improving education in rural areas
  • On the World Blood Donor Day 2019 our employees supported the cause and responded in a great number
  • Association called “Čep za hendikep” collects plastic bottle caps and uses the income of the recycling for orthopedic aids for the people in need. Gigatron has been collecting the bottle caps for this cause for years now
  • Gigatron has created a project with the goal of helping the socially disadvantaged families by donating different home appliances in cooperation with some of our partners like Vox, Tesla, and Alfa Plam
  • In 2017 in cooperation with Samsung, Gigatron has donated the complete income of the Samsung external batteries to UNICEF for the children in need
  • During the floods in the May of 2014 in Serbia, Gigatron has donated 20 laptops to the Red Cross of Serbia
  • Gigatron donated three computers to the Drop in shelter for the children of the streets. With the goal of providing an opportunity for the kids in the shelter to learn how to use computers
  • In several occasions Gigatron has donated funds to the BELhospice charity specialized in providing palliative care to cancer patients


  • Gaming Festivals:
    • Gigatron was one of the sponsors of Gaming Festival Belgrade in Mikser House in 2013
    • Our company was technical sponsor of international Big Gaming Festival in Novi Sad in 2015
    • As well as technical sponsor of Counter strike tournament for Belgrade Open in 2015
    • In 2017 Gigatron organized Gigatron Masters in more than 20 cities in Serbia, with the finals on Gamescon in Belgrade
  • Balkan Tube Festival

Our managing team:

  • Vladan Janković - CEO
  • Svetlana Gašić - COO
  • Vastimir Dumić - Finance Director
  • Predrag Manojlović - Head of Sales and Marketing Department
  • Milan Ginić – Head of Procurement, Logistic and Service Department
  • Boško Radan - Marketing and Web Director
  • Tatjana Djukić - HR Director

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